Marketing · Crypto · Compliance

Mazin
Kanuga

I make crypto and fintech products make sense to people. Then I build the campaigns and programs that get those people to actually pay attention.

Connect on LinkedIn View my work ↓
Currently Lifecycle Marketing Manager at Kraken
Mazin Kanuga
Lifecycle Marketing Event Strategy B2B + B2C Content & SEO HubSpot Operations Crypto Compliance Campaign Management Brand Building Lifecycle Marketing Event Strategy B2B + B2C Content & SEO HubSpot Operations Crypto Compliance Campaign Management Brand Building
01 — About

The short version.

I've spent the last several years doing marketing for crypto and fintech companies — B2B on the institutional side, B2C on the consumer side. The products are always technical, the regulations are always shifting, and the audience always needs things explained before they'll do anything.

That's meant lifecycle campaigns, global events, SEO, content, and a lot of time inside HubSpot. I've built things from zero more than once. I like the work that's hard to figure out, and I'd rather ship something imperfect than plan something forever.

6+
Years in Digital Marketing
$6.5M+
Pipeline Generated
+76%
YoY Website Traffic Growth
∞
Smash Burgers Made
02 — Experience

Where I've been.

Kraken
Lifecycle Marketing Manager
Apr 2026 – Present · Remote, Canada
Current Role

Building lifecycle marketing for Kraken Pro's margin and futures products — largely from scratch. The focus is behavioral signal identification, education-led activation, and moving spot traders into advanced products without leaning on incentives.

  • Owning end-to-end lifecycle strategy for margin and futures across email, push, and in-app via Braze — 30/60/90-day journey architecture, trigger-based flows, and omnichannel sequencing.
  • Running experiments through Statsig with control groups, measuring incremental revenue lift rather than vanity metrics.
  • Managing localization and compliance constraints across multiple GEOs and regulatory frameworks, using Braze liquid logic to handle regional copy and product availability rules.
Solidus Labs
Senior Digital Marketing Manager
Sep 2023 – Mar 2026 · 2 yrs 7 mos · Remote (New York HQ)
B2B · RegTech · Crypto Compliance

Ran the full digital marketing operation for a crypto market integrity platform. Grew organic traffic 239%, drove 146K+ website sessions, and built programs that generated over $6.5M in sales pipeline. If it touched marketing, I was probably in the room for it.

  • Owned campaigns end to end across email, paid, organic, and events. Drove a 239% increase in organic traffic, grew top 3 keyword rankings by 275%, and improved the site health score from 26 to 75 after a full website overhaul. Nearly doubled referring domains to ~1,950 and got the brand picked up by LLMs like ChatGPT and Perplexity as a referral source, driving 900+ sessions from AI platforms alone.
  • Built and managed the entire HubSpot architecture, including lifecycle workflows, lead scoring, segmentation, consent logic, and dashboards. Set up RB2B for anonymous visitor identification, built Slack notification pipelines for real time lead alerts, and worked closely with the sales team on pipeline attribution and deal progression.
  • Produced 60+ podcast episodes, webinars, and video content that accumulated over 10,000 plays and 2,200+ hours of listen time. Grew the podcast audience by 999% in listeners and 521% in followers.
  • Helped grow the DACOM Summit into a global series across New York, Amsterdam, Paris, and Singapore, bringing together 196 companies, 295 attendees, and 60 speakers while generating $6.5M in attributed sales pipeline at a 1:57 MROI.
  • Built the Trade Surveillance Academy from scratch into an industry certification with 444 enrolled students, 170 graduates, and a 4.6/5 relevancy rating. Piloted the program with Fidelity's Financial Crimes team, achieving a 5/5 satisfaction score.
  • Launched gated reports and whitepapers with full HubSpot attribution workflows, driving hundreds of downloads and feeding qualified leads directly to sales. Also ran the "AI or Die" campaign and Compliance Survival Kit direct mail program, reaching 100+ CCOs at firms like Robinhood, RBC, and Barclays.
Coinsquare
Digital Marketing Specialist
Toronto, Canada
B2C · Crypto Exchange

Handled consumer-facing digital marketing for one of Canada's biggest crypto exchanges. The job was getting people to sign up, start trading, and stick around.

  • Ran B2C lifecycle campaigns focused on acquisition, onboarding, and getting users to their first trade.
  • Built regionalized campaign strategies with liquid logic for targeting different audience segments across Canada.
  • This is where I developed my consumer marketing instincts, specifically within a regulated crypto environment where you can't just say whatever you want.
03 — Projects & Campaigns

Things I've built and shipped.

DACOM Summit Series
DACOM Summit Series

Solidus Labs' flagship Digital Asset Compliance summit. I helped grow it into a global series across New York, Amsterdam, Paris, and Singapore, bringing together 196 companies, 295 attendees, and 60 speakers while generating over $6.5M in attributed pipeline at a 1:57 marketing ROI.

Visit DACOM →
Trade Surveillance Academy
Trade Surveillance Academy

Solidus Labs' educational platform for compliance professionals. I built this from nothing to 444 enrolled students and 170 certified graduates, with a 4.6/5 relevancy rating. Piloted with Fidelity's Financial Crimes team with a 5/5 satisfaction score, and led the expansion into an executive compliance track targeting TradFi leaders.

Visit TSA →
AI or Die Campaign
AI or Die Campaign

A content campaign about AI's role in crypto compliance and market surveillance. Paired with the Compliance Survival Kit direct mail program that reached 100+ CCOs at firms like Robinhood, RBC, and Barclays, booking meetings directly from the mailers. The creative was intentionally loud because the topic deserved more than another boring whitepaper.

View Campaign →
Digital Asset Compliance Careers
Digital Asset Compliance Careers

A content hub and job board aimed at people building careers in digital asset compliance, aggregating roles from LinkedIn, CryptocurrencyJobs, and Web3Careers. Positioned Solidus Labs as the go-to destination for an emerging field, part of a broader content strategy that drove 3.2M LinkedIn impressions and 146K+ website sessions.

View Page →
04 — Skills & Tools

What I work with.

Lifecycle Marketing Campaign Strategy B2B Marketing B2C Marketing HubSpot (Admin) Email Marketing Event & Field Marketing SEO & AEO Content Strategy Lead Generation Webinar Production Podcast Production Paid Media Marketing Ops ABM Sales Enablement Figma Webflow Google Analytics LinkedIn Ads Cross-Functional Collab Crypto & Compliance
05 — Beyond Work

The stuff that keeps me going.

Maz's Burgers
Maz's Burgers 🍔
I run a smash burger pop-up on the side. Double-stacked, crispy-edged patties with my own custom seasoning blend. What started as cooking for friends turned into a real thing with actual lineups. We sell out pretty much every time 😅
Check out Maz's Burgers →
Ramadan Sammich
Ramadan Sammich
Every Ramadan, I handle the marketing for Ramadan Sammich, a community initiative that feeds people in need. Social content, outreach, whatever gets more people involved. It's the kind of work that puts everything else in perspective.
Check out Ramadan Sammich →