No. 01 / Profile · Live

Mazin
Kanuga.

Discipline
Lifecycle marketing · Crypto · Fintech
Based
Toronto, Canada
Since
2020 → Present
Mazin Kanuga
MK · 2026
6+
Years in digital
$6.5M
Pipeline generated
+239%
Organic traffic
Smash burgers

I've spent the last several years doing marketing for crypto and fintech companies. B2B on the institutional side, B2C on the consumer side. The products are always technical, the regulations are always shifting, and the audience always needs things explained before they'll do anything.

That's meant lifecycle campaigns, global events, SEO, content, and a lot of time inside HubSpot. I've built things from zero more than once. I like the work that's hard to figure out, and I'd rather ship something imperfect than plan something forever.

Work.

Three companies. Two audiences. One through-line — making complicated products make sense to real people.

Shipped.

N = 04 · selected
hover to reveal ↓
01 / Event · B2B

DACOM Summit Series

Global compliance summit in NY, Amsterdam, Paris, and Singapore. Grew into the flagship event for digital-asset market integrity.

$6.5M
Pipeline
02 / Product · Cert

Trade Surveillance Academy

Educational platform built from scratch into an industry certification. Piloted with Fidelity Financial Crimes at 5/5.

444
Enrolled
03 / Brand · Direct Mail

"AI or Die" Campaign

Content campaign + Compliance Survival Kit direct mail. Reached 100+ CCOs at Robinhood, RBC, Barclays. Booked meetings from the box.

100+
CCOs reached
04 / Content · SEO

Digital Asset Compliance Careers

Content hub + aggregated job board. Positioned Solidus as the default destination for an emerging field.

3.2M
Impressions

Toolkit.

Lifecycle.
Lifecycle Marketing/01
HubSpot (Admin)/02
Braze/03
Email Marketing/04
Marketing Ops/05
Statsig/06
Growth.
SEO & AEO/01
Content Strategy/02
Paid Media/03
LinkedIn Ads/04
Webinar Prod./05
Podcast Prod./06
GTM.
B2B · B2C/01
ABM/02
Event & Field/03
Lead Gen/04
Sales Enablement/05
Campaign Strategy/06
Craft.
Figma/01
Webflow/02
Google Analytics/03
Crypto & Compliance/04
Cross-Functional/05

Off-hours.

S.
Side project · AI

Track My
Skincare.

A personalized skincare routine generator. Answer a few questions about your skin, and Claude builds a 7-day AM/PM routine using the products you already own — then you track your streak day-by-day.

→ trackmyskincare.app
B.
Weekend pop-up

Maz's
Burgers.

Smash pop-up I run on the side. Double-stacked, crispy-edged patties with my own seasoning blend. Started cooking for friends. Now we sell out pretty much every time.

→ mazsburgers.ca
R.
Every Ramadan

Ramadan
Sammich.

Every Ramadan I handle marketing for Ramadan Sammich — a community initiative that feeds people in need. The kind of work that puts everything else in perspective.

→ ramadansammich.ca