I've spent the last several years doing marketing for crypto and fintech companies. B2B on the institutional side, B2C on the consumer side. The products are always technical, the regulations are always shifting, and the audience always needs things explained before they'll do anything.
That's meant lifecycle campaigns, global events, SEO, content, and a lot of time inside HubSpot. I've built things from zero more than once. I like the work that's hard to figure out, and I'd rather ship something imperfect than plan something forever.
Global compliance summit in NY, Amsterdam, Paris, and Singapore. Grew into the flagship event for digital-asset market integrity.
Educational platform built from scratch into an industry certification. Piloted with Fidelity Financial Crimes at 5/5.
Content campaign + Compliance Survival Kit direct mail. Reached 100+ CCOs at Robinhood, RBC, Barclays. Booked meetings from the box.
Content hub + aggregated job board. Positioned Solidus as the default destination for an emerging field.
A personalized skincare routine generator. Answer a few questions about your skin, and Claude builds a 7-day AM/PM routine using the products you already own — then you track your streak day-by-day.
Smash pop-up I run on the side. Double-stacked, crispy-edged patties with my own seasoning blend. Started cooking for friends. Now we sell out pretty much every time.
Every Ramadan I handle marketing for Ramadan Sammich — a community initiative that feeds people in need. The kind of work that puts everything else in perspective.